An overhead, photographic view of a sunlit Indian mustard field in full bloom, dense with bright yellow flowers and rich green leaves, stretching toward a hazy horizon. In the foreground, neatly stacked burlap sacks labeled with simple color tags rest beside a clean metal weighing scale and open jute baskets filled with freshly harvested mustard seeds. Soft golden-hour sunlight washes the scene, casting long, gentle shadows and emphasizing the natural textures of soil, fabric, and plants. The mood is hopeful and transparent, highlighting direct-from-farm sourcing. Sharp focus throughout, with a clean, documentary-style composition that feels professional yet organic.

Our Beginning

School Friends. Health-Conscious Adults. One Question.

Kritisha and Shalvi are school friends. Like most 30+ adults in urban India, we started paying attention to what we eat — seeds, protein, no maida bread, clean choices. The conversations started naturally: “What brand of ghee do you use?” “Which oil?” “Where do you get your dal?”

But when it came to oil — the very first step of cooking in every Indian household — the conversation stopped.

We either used olive oil for garnishing (expensive, not everyday). Or just… basic mustard oil. Nothing in between. And we realized: oil is literally the foundation of Indian cooking. The first thing that touches the pan. Yet we paid almost no attention to its quality.

That’s when we started researching.

The Research. The Reality. The Breakthrough.

We found that yes, pure mustard oil brands exist. But they are few. And interestingly, every single brand we researched claimed they owned their own farms.

We knew better. Setting up a farm is not easy. Scaling it to production level while maintaining quality is even harder. The economics don’t add up for most.

Then one of us visited our native town in Bihar. A very close relative was growing mustard seeds. We asked about the whole process — soil, yield, everything. Could we get it pressed for oil?

He agreed. We got the oil pressed. And then we did something simple: we sent it to a lab to test for purity.

The results came back: genuinely pure. That’s when TrueStaples began.

Founding Team

Kritisha | NIFT Delhi

Shalvi | IIM Udaipur

Our Model
How We Work (Right Now)

Source

Work directly with farmers growing mustard in Bihar. We know them. They know us. Fair price. No middlemen. One relationship at a time.

Extraction

Cold-pressed, kachi ghani method. Minimal processing. Only what is necessary for safety. Nothing added, nothing removed.

Test

NABL-accredited lab testing for purity. Every batch. Your batch number = your proof. We don’t claim purity. We verify it.

Deliver

Direct to your door. No retailers. No middlemen. Just you, us, and genuinely pure mustard oil at a price that reflects real quality.

Why we’re staying focused on just mustard oil (for now)

Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination, and where every moment is an opportunity to make your mark on the canvas of existence. The only limit is the extent of your imagination.

Navigating life’s intricate fabric, choices unfold paths to the extraordinary, demanding creativity, curiosity, and courage for a truly fulfilling journey.

Impact We Want to Create

We are not here to disrupt anything.

We are here to prove something: that a small brand, run by two best friends who refuse to compromise on quality, can exist in a market full of shortcuts. That pure mustard oil — genuinely pure, properly tested, fairly priced — can be the norm, not the luxury.

Right now, we’re focused on mustard oil from Bihar. As we grow (slowly, carefully), we want to bring a few more staple items — dal, spices, seeds — that follow the same principle: pure, traceable, priced fairly because quality costs.